Active Health

Sports Nutrition is one of fastest growing sectors within the health and wellness industry (estimated to grow by 30% to £325 million). And with the countdown now well underway to the 2012 London Olympic Games, we can expect to see a big surge of consumer interest in specialist sports food, drinks and supplements.

Natural & Organic Products Europe 2012 will once again play host to nearly 40 companies offering a wide range of products under the ‘Active Health’ umbrella. As an emerging market in this sector, sports nutrition is becoming an increasing important category for many retailers who realise the natural fit between promoting good health and an active lifestyle.